The Shop at 4315 Wellborn Road Has Been Making Corps of Cadets Boots Since 1891 |
Holick's Manufacturing at 4315 Wellborn Road in Bryan has been producing handmade boots for 135 years, making it one of the oldest continuously operating small businesses in Aggieland. The shop is open weekdays from 8 AM to 4 PM, and each pair of boots is made entirely by hand by owner and master bootmaker Leo Belovoskey. |

Howdy, Neighbor. There are very few things you can find today that were also available in 1891. Holick's Manufacturing at 4315 Wellborn Road in Bryan is one of them. For 135 years, through two world wars, through the Great Depression, through decades of growth that transformed the Brazos Valley from a rural agricultural region into a university-anchored metropolitan area, this shop has continued making boots by hand. Not many things in Bryan-College Station, or anywhere in Texas, can say that.
The Founder and the Tradition
The founder was Joseph Holick, who holds a specific distinction in the history of Texas A&M: he was the first Aggie Bandmaster. That origin story is not incidental to what the shop became. Holick did not just build a bootmaking business near the university. He built one whose product would eventually become inseparable from the university's most recognizable traditions. Today, the boots produced at Holick's are worn by senior cadets in the Texas A&M Corps of Cadets and by members of the Fightin' Texas Aggie Band. When you watch a game-day parade down the streets near campus, you are watching people wear something made at a small shop on Wellborn Road.
Leo Belovoskey and the Craft
The current owner is Leo Belovoskey, a master bootmaker who has spent more than 30 years in the craft. He came to the shop as an apprentice in 1991 and trained under longtime owner Johnnie Holick. Eventually, he purchased the business and has now held it for two decades at the current Wellborn Road location. That kind of apprenticeship-to-ownership story is rare in any trade, and it carries a particular weight in one that is itself rare. Belovoskey did not inherit the shop. He earned his way into it, one pair of boots at a time, over years of learning from the person who knew it best.
Belovoskey's own history includes a chapter that he has spoken about openly. He was a troubled teenager before he came to leather craft, and it was the combination of the craft itself and his faith that gave him a sense of direction. That background is not separable from the work he does now. A person who found purpose through making things with his hands understands in a specific and personal way what it means to produce something that matters. Every pair of boots that leaves Holick's has been touched by that understanding.
What Hand Work Means Here
The process of making a pair of boots at Holick's requires years of training to do correctly. Each pair is produced entirely by hand. There is no assembly line, no automated cutting, no machine-stitched shortcut that speeds things along at the cost of quality. A bootmaker working by hand brings a level of attention to fit and construction that a factory process cannot replicate. For the cadets and band members who wear Holick's boots through the physical demands of Corps life and performance schedules, that quality is not an abstraction. It is the difference between boots that hold up and boots that do not.
The shop has been at its current Wellborn Road location for 20 years. Before that, it operated elsewhere in the Bryan area, maintaining the same work and the same relationships across multiple addresses over more than a century. That continuity is a form of trust that accumulates slowly and is almost impossible to rebuild once it is lost. The Corps of Cadets and the Aggie Band have maintained their relationship with Holick's not because it is the only option but because the quality and the history make it the right one.
For the Aggie community, Holick's occupies a specific place in the mental geography of campus life. The Corps ring, the midnight yell, the 12th Man tradition, all of these carry weight because they connect present students to generations of graduates who stood in the same places and did the same things. The boots are part of that same fabric. A senior cadet putting on a pair of Holick's boots for the first time is doing something that senior cadets have done for more than a century. The boots are not just footwear. They are a physical link to a tradition that runs deeper than any particular class or any particular season.
The shop also sells apparel and Aggie gear, which means it is not exclusively a destination for cadets placing a custom order. Visitors who walk through the door on Wellborn Road are entering a space where the everyday business of the shop, measuring, cutting, stitching, finishing, is visible in the way that skilled handwork in a working shop has always been visible. There is no performance element to it. The work simply happens, as it has happened for 135 years, and if you are in the shop when it is happening, you are watching something that takes most people years to learn and a lifetime to master.
In Bryan-College Station, which lives with the rhythms of the university calendar in a way that shapes almost everything from traffic to real estate to the character of local retail, Holick's is a grounding presence. It operates on its own schedule, weekdays from 8 AM to 4 PM, in the same craft, with the same commitment to quality, regardless of what else is happening in Aggieland that week. It is not trying to compete with anyone or capture a trend. It is simply continuing to make something that is genuinely hard to make well, the same way it has been made for 135 years. Come by Holick's Manufacturing at 4315 Wellborn Road in Bryan and see what 135 years of handcraft looks like up close. |

20 Comments
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actual handmade stuff is rare here. It’s awesome they’re still going strong.
never got boots from Holick’s myself but always heard good things
I love watching the boots get made. Real artistry up close.
Seems like this place could use more recognition outside Bryan
so much tradition here it’s kinda moving
Wish more places taught trades this way. Respect for Leo and his story.
Glad they sell more than boots now, might check out the Aggie shirts
custom boots are worth it, mass produced just not the same
my grandfather went to A&M and wore Holick's too. Cool bit of history.
Had no idea the bandmaster started Holick’s. Thanks for sharing that.
real question is how much do they cost now?
Nothing beats the smell of leather in that shop.
My son wore his Holick’s boots to every football game. Still proud.
I wish they were open weekends, hard to get there after work.
I walk past this shop all the time and never knew the story!
wow 135 years is wild. Can’t imagine doing anything that long
Leo does beautiful work. He fixed my dad's old pair too.
not many hand made things left these days. Pretty cool.
had my boots made here back in '09. Still kickin!
love that this place is still around